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HubSpot that actually works
for your business

Your business isn't out of the box. Your HubSpot shouldn't be either.

tell me more

Your HubSpot isn't broken. It just wasn't set up for how you work.

HubSpot is built for everybody. Your business isn't everybody. A manufacturer doesn't sell like a SaaS company, and a recruiting firm doesn't sell like an agency. When HubSpot doesn't match how you work, it starts doing weird things, and your team starts working around it instead of in it.

Sound familiar?

I've seen every one of these more times than I can count. Every single one is fixable.

Katarina, HubSpot consultant

Hey, I'm Katarina.

HubSpot RevOps consultant for teams who are tired of leaving money on the table.

I specialize in getting companies out of CRM chaos and into systems that actually drive revenue. That means cleaning up the mess, rebuilding the architecture, and making sure no deal slips through a crack again.

I've spent four years inside HubSpot portals of every shape and size, from teams moving off spreadsheets to companies untangling years of piecemeal setup. I don't just know where the buttons are. I know how the pieces fit together, and how to make them fit the way your business actually works.

The people I work best with are ready to actually do something about it.

Sound like you? Keep scrolling.

✦

Kind words from cool people

"Katarina is the HubSpot specialist every team wishes they had. She takes complex implementations — lifecycle stage redesigns, deduplication, multi-phase builds, integrations — and executes them cleanly, on time, without needing to be micromanaged. She's detail-oriented, reliable, and genuinely understands how the platform fits together, not just the clicks. Clients trust her, and so do I. If you get the chance to work with her, take it."
M
Mason
Founder, Your HubSpot Expert
"Katarina has been an outstanding part of our team. She's reliable, detail-oriented, proactive, and consistently delivers high-quality work. Communication has always been excellent. I would not hesitate to work with her again and highly recommend her to anyone looking for a dependable professional."
J
Jacob
Hello Funding
"Katarina was exceptional. She provided a level of technical scrutiny and detail-oriented feedback that was incredibly valuable to our startup. Her ability to identify specific friction points and provide clear documentation made her feedback some of the most actionable we received. I highly recommend Katarina for any project requiring a disciplined, analytical, and tech-savvy professional."
O
Oscar
Vector Innovative
"Katarina was a pleasure to work with. She put together a detailed, well-organized presentation outlining all of the items that needed attention, making it easy for us to prioritize what could be handled by our in-house team and what required additional work. She was thorough, organized, and delivered everything quickly. I would gladly work with her again and highly recommend her."
J
Josephine
RKB Facilities Solutions

Wherever your HubSpot is right now, start here.

"Something's off, but I don't know what."

Portal Audit

Ready to know exactly what's going on in your portal? I'll dig in and hand you a clear, prioritized report of what's broken and what to fix first, so you can make a smart decision about what comes next.

  • Kickoff call + discovery questionnaire
  • Contact, company & deal data review (duplicates, missing fields, lifecycle stages)
  • Pipeline & deal stage assessment (stuck deals, stage logic, close date gaps)
  • Workflow & automation audit (what's firing, what's broken, what's conflicting)
  • Property audit (unused, redundant, inconsistent naming)
  • AI readiness check (is your data clean enough for AI tools to use?)
  • Prioritized findings report
  • 30-minute walkthrough call
Starts at $499
audit my portal

"It's a mess. Just fix it."

HubSpot Reimplementation

You know it's a mess. Let's fix it. I'll rebuild your portal from the ground up, cleaning bad data, restructuring pipelines, rebuilding workflows, and setting up reporting you can actually trust.

  • Kickoff call + discovery questionnaire (get aligned on goals, priorities, and what's broken)
  • Full portal audit (findings drive the rebuild)
  • Properties cleanup and standardization (naming conventions, required fields, dead weight removed)
  • Pipeline and deal stage redesign (stages that reflect how you actually sell)
  • Workflow audit and rebuild (fix what's broken, kill what isn't working)
  • Owner routing and assignment logic (right lead to the right rep, automatically)
  • Core reporting dashboard setup (the numbers you actually need to see)
  • Team onboarding walkthrough (so your team actually uses it)
  • Fractional admin available after launch (so it stays clean)
Starts at $3,299
reimplement my HubSpot

"We're moving into HubSpot."

HubSpot Migration

Moving from spreadsheets, another CRM, or a Frankenstein setup? I'll plan and execute your migration into HubSpot properly, so you're not spending the next two years cleaning up the move.

  • Kickoff call + discovery questionnaire (get aligned on goals, priorities, and what's broken)
  • Full portal audit (findings drive the migration plan)
  • Historical data cleanup before import (so you're not dragging the mess with you)
  • Properties cleanup and standardization (naming conventions, required fields, dead weight removed)
  • Field + object mapping from your current system (nothing gets lost in translation)
  • Pipeline and deal stage redesign (stages that reflect how you actually sell)
  • Workflow audit and rebuild (fix what's broken, kill what isn't working)
  • Owner routing and assignment logic (right lead to the right rep, automatically)
  • Core reporting dashboard setup (the numbers you actually need to see)
  • Team onboarding walkthrough (so your team actually uses it)
  • Fractional admin available after launch (so it stays clean)
Starts at $4,299
migrate to HubSpot

"Our tools don't talk to each other."

Custom Integrations

Your phone system, your lead sources, your other tools. If they aren't talking to HubSpot, someone on your team is copying and pasting. I'll set up the integrations you already pay for the right way, or build a custom API integration when there isn't one.

  • Discovery call (what needs to connect, and what data has to move where)
  • Field and data mapping (so nothing lands in the wrong place)
  • Native integration setup or repair (calling tools, forms, prospecting tools, and more)
  • Custom API integration build (when there's no app for that)
  • Testing with real records (before your team relies on it)
  • Plain-English documentation (so you know how it works)
Custom quote
connect my tools

"We just need someone to keep it running."

Fractional HubSpot Admin

Your own HubSpot person, without hiring one. I handle the requests, fixes, and cleanup that pile up, so your portal stays the way it was built to be.

Upkeep

$1,250/mo

Up to 10 hours a month

  • Fixes, tweaks, and admin requests
  • Ongoing duplicate cleanup
  • Monthly summary of what changed

Growth

$3,750/mo

Up to 30 hours a month

  • Everything in Upkeep
  • New workflows, pipelines, and reports
  • Team questions and training

Hand it over

$6,250/mo

Up to 50 hours a month

  • Everything in Growth
  • I own your portal day to day
  • Integrations and data work included
talk about fractional admin

Not ready for a done-for-you service yet? Book a discovery call.
Small team, small scope? Let's put together a custom package.

If you're someone who...

  • is clearing out dead deals every month just to keep their pipeline clean
  • has tried to fix HubSpot themselves at least once (and made it worse)
  • is ready to hand it off to someone who does this every single day

...then yeah. Let's talk.

I work with B2B teams who know their HubSpot should be doing more and are ready to actually fix it. If that's you, I'd love to hear what you're dealing with.

Fill out my contact form and we'll hop on a quick call to see if we're a good fit.

let's chat

This is how we'll get your HubSpot just right.

Step 1: Let's chat
👋

Step 1. The Casual Call

Do this first

First things first. Let's say hey. After you fill out my contact form, we'll hop on a no-pressure call so you can tell me what you're dealing with and we can get to know each other. (If we're a good fit, we'll make things official.)

🚩

Step 2. The Project Kickoff

Once we're official

You'll fill out a structured project questionnaire, and we'll schedule a kickoff call so I can get portal access and learn everything about your business, team, and what "done" looks like for you. From here, every step follows a proven framework. Nothing is winging it.

🔬

Step 3. The Audit

Before I touch anything

I document exactly what's in your portal, what's broken, and what the right architecture should look like. You'll know the plan before a single thing changes.

🗺️

Step 4. The Alignment

Before we build anything

This is where we make the decisions that shape everything. We run two structured workshops: a lifecycle stage workshop to map your customer journey, and a deal pipeline stage workshop to define exactly how your sales process should work in HubSpot. Once we're aligned, the build has no guesswork in it.

⌨️

Step 5. The Build

Heads down, keyboard up

Once we've aligned on the plan, I get to work. Rebuilding, cleaning, and configuring your portal using proven frameworks and good old-fashioned attention to detail.

✨

Step 6. The Reveal

Here's what I built you

After hunkering down behind my keyboard, I'll emerge to walk through the finished portal with you, explaining the logic behind every decision so your team understands what was built and why.

🎉

Step 7. The Crowd Goes Wild

Your team actually uses it

After handoff, you get 14 days of follow-up support. I'll be there to answer questions, make tweaks, and make sure everything is running the way it should, so your team can hit the ground running with confidence.

Lingering questions? I've got you. 👇

If you're not ready to jump straight into a full cleanup or implementation, start with a discovery call. First things first. Let's say hey. After you fill out my contact form, we'll hop on a no-pressure call so you can tell me what you're dealing with and we can see if we're a good fit.

(If you decide to move forward with a done-for-you service afterward, the audit cost goes toward your package if you book within 30 days. Score!)

That's the most common situation I walk into. Most portals have been built piecemeal over time by different people with different ideas. I audit first, we align on a plan, then I rebuild from there — nothing gets touched until you've seen and approved the roadmap.

(If you decide to move forward with a portal cleanup after the audit, the cost of the audit will go toward your package if you book within 30 days. Score! Book your audit here.)

B2B companies, typically 5–100 people, across all industries — professional services, SaaS, and beyond. Small enough to be nimble, big enough that a broken CRM is genuinely costing you.

It depends on the scope. A portal audit typically takes 5–7 business days. A reimplementation or migration can be anywhere from 3–8 weeks depending on the size of your portal, how clean your data is, and how much needs to be rebuilt. We'll nail down a realistic timeline during our discovery call before anything is finalized.

I'm a HubSpot specialist — that's where I live. I don't do web design, development, or other platforms. If you need something outside of HubSpot, I'm happy to point you toward someone who does.

You betcha. I offer fractional admin plans with a set number of hours each month. Not sure which fits? Fill out my contact form and let's chat about it.

Great question. Maybe. If you have a big goal or a specific project in mind, fill out my contact form and let's talk about a custom package.